Website Traffic Overview A common dashboard to use with clients is a traffic overview page. Whether you only work in the PPC or SEO space with them, it's important to keep the pulse on a high-level overview of website health. By looking at website traffic at a high level, it can provide additional insights that you may not have noticed. The example below is a dashboard created with several visual elements. This helps us communicate the following: Overall traffic up or down. Conversion trend. Trend of user behavior (time spent on the site, etc.). Traffic and conversions by device type. Beginner's Guide & # 8217; on
Google Data Studio Simple illustrations can go a Banner Design long way to storytelling. Advertising Continue reading below PPC Campaign Performance At a high level, this Google Ads template effectively illustrates what matters most to the customer. Beginner's Guide & # 8217; on Google Data Studio Search terms report We like to dig deeper into user behavior with our clients. One way to share this information with them is to view a search terms report. It has been helpful for clients to understand how a user seeks to trigger advertisements. Advertising Continue reading below It can also help identify any gaps in messaging, product marketing, etc. Beginner's Guide & # 8217; on Google Data Studio Creating a custom report is no small feat. The initial setup can take time, but the end result is worth it. Get started with Google Data Studio now Hopefully this introduction to Google Data
Studio makes you feel more confident about creating custom reports for your customers and brands. Advertising Continue reading below More resources: 12 Essential Data Studio Visualizations for Paid Search Marketers How to Create Speed Dashboards in Google Data Studio How to take Search Console to the next level with Google Data Studio Image Credits All screenshots taken by author, August 2020