Aug 02, 2022
In General Discussions
Mobile advertising The rise of mobile platforms is evident in many sectors and industries. Due to the popularity of mobile trends these days, it's imperative to take advantage of every opportunity you can get to boost both your mobile and PPC campaigns. Are my PPC campaigns mobile compatible? Are you using mobile paid search best practices? Unless you answer a firm 'yes' to each of these questions, more effort needs to be made to integrate paid advertising into various mobile platforms. Related Content: Facebook Lead Ads: How to Increase Mobile Conversions 11) Wasteful fax number list spending As the opposite of conversion rate, wasted spend is shown to you when your PPC campaign is created. It basically measures how much money a user is throwing away when they click on your ad but don't convert. This metric helps you optimize certain areas of your account by reflecting how much money you can save. One way to minimize wasted spend is to create negative keywords that prevent your ads from appearing on search engine results pages (SERPs) when irrelevant keywords are used in search queries and is to narrow down the 12) Keyword and landing page optimization Effectively targeting long-tail keywords can generate powerful conversions at low cost. Many marketers overlook this metric and instead focus on the more expensive metrics, which can give you an edge. The same applies to landing pages. Marketers tend to neglect to give them their due attention and instead keep their eyes stubbornly fixed on stronger ads. What they don't realize is that these ads aren't enough to maximize ROI.