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Md Mostakim Hossain
Jun 28, 2022
In General Discussions
On-page behavior metrics Seen pages People who see your content won't necessarily engage with it. Take a second and think about what a metric actually tells you. Let's say you've created a blog post that has had unexpected success in terms of pageviews. Advertising Continue reading below The content we share is not always equal to the content we have engaged with. It's much easier to share content based on its title than to actually engage with it. Does that mean you've reached and engaged your ideal audience? Not necessarily. In fact, it rarely means that. What pageviews really tell you is how far your content has traveled since the time you launched the post. Think of pageviews as a measure of the reach of your content. Imagine it visually, like the WiFi signal - it can reach a large (or small) geographic perimeter. However, it is not very useful if the people around him do not have a smartphone. In other words, lots of people may come to your page, but that doesn't mean they're actually interested in what you're writing. This can happen for many reasons: maybe you didn't reach out to the right audience, or you didn't post the article at a time when they're Photo Background Removing very active on social media. But somehow you managed to create some buzz. Pageviews - Google Analytics Screenshot of a Google Analytics account So what happens when your pageviews are low? Is this always a very bad thing? Again, it depends. If you have 200 pageviews and 40 conversions, this quantitative metric won't be as important as the qualitative metric (the one that drives ROI), which shows your content is working. So you may have reached fewer people overall, but the people you reached were actually interested in what you had to say. Advertising Continue reading below This is why it is important to have goals. Ultimately, marketing objectives give us context for the metrics we use to measure content. Rebound rate What is a bounce rate? The percentage we call a bounce rate is the number of people leaving your website after landing on a page, whether it's the main page or a deep page with an old blog post. A 70% bounce rate means that 70% of people who landed on that page left the website after reading it, without browsing other pages. The question remains. Is a high bounce rate always a bad thing? The truth is, like any other metric, it depends on the context. A high bounce rate is usually not a good sign, but the purpose of the page is important. If your goal is ultimately to drive readers to that page, then a high bounce rate doesn't matter as much.
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Md Mostakim Hossain

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